Cal-Lift Receives Honors from CLARK

At the recent annual celebration for CLARK Material Handling dealerships, Cal-Lift Inc. was honored to be recognized as a CLARK “Dealer of Merit.” This award is reserved for dealerships whose service, parts and sales departments exceed CLARK’s stringent qualifications.

“We are very proud of all of our employees who helped make this possible” said our President, Mark Maechling. “Without the dedication of each and every employee at Cal-Lift, these types of honors would not be possible” he added.

Cal-Lift, Inc. believes that by operating at a high level of ethics and responsibility, we are best able to serve our customer’s short, and long-term goals, and is represented in our Mission Statement.

“We are Cal-Lift.  We succeed because we make a difference for our customers and manufacturers by providing the right equipment supported by superior parts and service.

Our success depends upon us being a customer-focused team. We empower our people to make good decisions. We partner with our manufacturers to deliver the highest value equipment solutions.  We seek to forge strong long-term reciprocal relationships with our customers.

By doing all the above, we establish the foundation to maintain consistently strong and stable financial and market performance.”

Along with our Dealer of Merit Award, Cal-Lift’s Rental Manager, Charlie Schwasz was recognized by CLARK as “Rental Manager of the Year.” Charlie received this national recognition above all other CLARK dealership’s rental managers because of his dedication to providing the rental equipment our customers need, when they need it, and making sure that it is in top operating condition. All of us at Cal-Lift Inc. congratulate Charlie and thank him for his dedication to our customers.

PHOTOS:

DOM Award - smLeft to Right (Mike Marrs, VP Sales, Cal-Lift; Mark Maechling, President, Cal-Lift; Herb Michelli and Rick Dalhke, CLARK Material Handling)

Charlie SchwaszLeft to Right (Charlie Schwasz, Rental Manager, Cal-Lift Inc.; Rick Dalhke, CLARK Material Handling)

CLARK GEX Electric Forklifts

4,000lb. – 10,000lb. Capacities

100% All AC Electric, 80 Volts

Solid Pneumatic Tire

See more specs at our website.

Electric forklifts like the GEX are a rare breed. Many models are not engineered or equipped to work outdoors in the elements. Not the GEX! CLARK Material Handling’s GEX is built to perform indoors and outdoors, with capacities to handle the tough applications traditionally reserved for internal combustion models. GEX’s features include:

80 Volt, 100% AC Electric Power

  • HIGH PERFORMANCE – Rivals IC truck performance in speed, acceleration and gradeability
  • MORE EFFICIENT SYSTEM – Higher voltage = lower line loss & heating = greater efficiency
  • BETTER SUITED TO RAPID CHARGE – Only requires one receptacle via single battery connector
  • INCREASED BATTERY CAPACITY – GEX 20/25 can accommodate 54 kwh battery; GEX 30/32 can accommodate 60 kwh battery

Drive Motors and Axles

FEWER PARTS & MINIMUM WEAR = LESS DOWNTIME

  • Enclosed, brushless
  • Thermal and stall protection
  • Dual/powered reversing for tighter turns
  • Suitable for Wet Applications
  • Same motors for E & EE

Regenerative Braking/Wet Disc Brakes

THREE FORMS OF REGENERATIVE BRAKING

  • Accelerator release (Proportional to accelerator position)
  • Change of direction (Proportional to accelerator position)
  • Service brake (Foot brake)

WET DISC BRAKES

  • Enclosed and oil cooled for smooth, quiet operation
  • Built with long life lining material
  • Less downtime

To learn more about CLARK’s GEX, get a demo or a quote, please contact us at 800-322-5438. We’re Southern California’s source for CLARK forklifts, OEM parts, service and rentals.

Purchase Price vs. Total Ownership Cost

When you are purchasing a piece of equipment, you obtain competitive quotes, verify specifications and generate a purchase order. For that matter, just about anything we purchase goes through the same process. However, there is much more to purchasing forklifts and other material handling equipment. We have found, over the years, that often there are variables that can greatly affect the total cost of ownership of anything, be it an automobile, forklift or a giant cargo container.

The price you pay for your piece of equipment, by most accounts, reflects about 10% of the total ownership costs of that piece of equipment. This leaves 90% of your total costs up in the air. Depending on many variables, you could pay much more for the equipment than you needed to, or much less. These variables include:

Performance and Reliability of Equipment – Comparing cost per hour to operate can give you a good idea of what competing pieces of equipment will cost you over their useful life. When comparing cost per hour to operate, you should be sure you’re comparing similar models under similar circumstances. A lift truck operating 1500 hours a year for a light weight product manufacturer will cost far less over its lifetime than the same lift truck operating at a recycling facility.  This cost should reflect general maintenance requirements as well as fuel costs.

Fuel Consumption – While this is often a part of performance and cost per hour, knowing the fuel costs for each comparing brand and calculating total costs over the life of the equipment can sometimes be quite an eye-opener. In addition, what are your fuel alternatives? Can you use electric models? Thinking outside the box may result in lower costs to power your forklift and other lift equipment.

Specifications vs. Operations – It is rare that two 5,000-lb-capacity forklifts from competing brands will have similar specifications. Knowing what your facility will accommodate and comparing that with each model will give you insight into how each model will perform, given your operating parameters. Factors include: aisle width vs. turn radius, draw bar pull, suspension and ergonomics compared to your floor condition, indoor/outdoor use and ceiling height/rack height vs. max lift height. You will also want to compare features between brands to ensure that each lift truck model is equipped with the proper components to meet your operational requirements. For example: Can it operate properly inside your ice cream freezer?

Ergonomics – A comfortable and smooth-running piece of equipment will provide you with increased productivity. These are costs hidden in equipment that are quite real in daily operating conditions. How much time and research and development, does each brand put into the comfort and ease of use of their equipment? Happy, comfortable operators are simply more productive.

Safety – Never underestimate the safety features of your equipment. What equipment is being specified and what equipment is optional from each manufacturer is very important to know.  Reducing your accident costs or product/facility damage can make a big difference in your total fleet operational expenses.

Useful Life – Finally, how many hours can you expect from each piece of equipment until the cost to operate becomes cost-prohibitive? This can vary widely depending upon brand and model. But having some qualitative and quantitative information on hand, if possible, will help you make a better decision about the total cost of operating each unit/model.

There are many factors beyond price tag or lease rate that can help you make good decisions about the equipment you purchase. Having a partner that listens, evaluates and fulfills your needs is essential in building a fleet that is most productive and less costly in the long run. Contact us at 800-322-5438 to speak to one of our material handling professionals about the right material handling equipment for your operation.